Hoofine vs Subito
Italy's biggest classifieds for discovery — with buyer protection on the actual sale.
Subito is Italy's largest general classifieds platform, where thousands of horse (cavalli) listings sit within a busy animals category alongside everything else Italians buy and sell locally. Its scale and free listings drive real traffic, but it's a general marketplace, not horse-specific: payment is arranged privately with no payment protection built for horse sales, and verification is limited to basic account registration. Hoofine keeps that local discovery and adds buyer protection plus verified identity on the deal itself.
Subito — subito.it. Comparison is based on each platform's publicly described model and may change.
Every payment comes with buyer protection
Subito is an advertising venue — buyer and seller arrange payment privately, so a wire or deposit leaves you exposed. On Hoofine you pay through Stripe, never by wire to a stranger, and if the horse isn't delivered, or you report a problem within 48 hours of handover, we help reverse the payment.
Every seller's identity is verified
Subito relies on basic account registration, so you may have little more than a name and a phone number. Hoofine verifies seller identity (KYC) before a sale, so you know who you're dealing with.
Nothing is charged unless the sale completes
Instead of paying listing fees whether or not your horse sells, listing on Hoofine is free. A completed sale costs the seller 3% of the price, and the buyer 4.8% plus €69.99 on top of the agreed price — both shown before anyone commits. A sale that falls through costs neither side anything.
Hoofine vs Subito, feature by feature
| Feature | Hoofine | Subito |
|---|---|---|
| Buyer protection on every sale | ||
| Identity-verified sellers (KYC) | ||
| 48-hour inspection window | ||
| Dispute resolution on the transaction | General policies only | |
| Public pedigree database | None | |
| Breeding & stallion-at-stud network | ||
| Multi-currency, built for cross-border | Listings in EUR | |
| Free to list | Free + paid options | |
| Cost to sell | 3% of the price, only on a completed sale | Free to list (ad-funded) |
| Cost to buyThe fixed fee drops to €24.99 on sales under €2,000. | 4.8% + €69.99 added at checkout, shown before you pay | No platform fee — payment is arranged privately |
Fees shown are current at the time of writing. The pricing page is the authority, and buyer protection explains what the buyer's fee pays for.
Why buyers and sellers choose Hoofine
- Buyer protection on the sale instead of an unprotected private payment
- Identity-verified sellers, not just a basic classifieds account
- A horse-first platform with pedigrees, breeding and dispute resolution
Hoofine vs Subito — FAQ
Is it safe to buy a horse on Subito?
Subito is great for finding horses locally across Italy, but as a general classifieds site it leaves the transaction to you: sellers are identified only by a basic account, listings aren't vetted, and there's no payment protection built for horse sales. Hoofine lets you keep discovering on Subito, then complete the purchase with buyer protection, a verified seller and a 48-hour inspection window.Does Subito provide buyer protection for horse sales?
Subito is a general classifieds platform; while it offers shipping/payment options for some everyday goods, there is no payment protection built for horse transactions — those are arranged privately between buyer and seller. Hoofine takes every payment through Stripe, with a 48-hour window after delivery to report problems.How much does Hoofine cost?
Listing is free, and there are two fees on a completed sale. The seller pays 3%, deducted from the payment to their Stripe account. The buyer pays 4.8% plus a €69.99 service fee on top of the agreed price — the fixed part drops to €24.99 on sales under €2,000 — shown before you pay, never added afterwards. Nothing is charged on a cancelled or refunded transaction. Current figures are always on the pricing page.