Seller KYC at every payout
Seller identity is verified before anyone can sell. Stripe-issued ID checks, bank account matching, and sanctions screening.
Anti-fraud policy
Fraud is not a feature request.
Hoofine is built on layered protections: KYC, payment through Stripe, verification, and monitoring. Here is how we stop bad actors, what to watch for, and how to report.
Protections
Payment through Stripe, never direct wire
Buyers pay through Stripe, our licensed payment provider. Hoofine never requests wires or off-platform payment — if anyone asks, report it immediately.
Microchip-matched verification
Verified horses are tied to an ISO microchip and a registry record. Stolen or duplicated horses are caught at intake.
Automated listing signals
Stolen-image detection, price-anomaly scoring, new-account behaviour analysis, and IP/device reputation — reviewed by a human before publishing.
Red flags — walk away if you see these
A request to move the conversation off Hoofine to email, WhatsApp, or Telegram.
A request to pay by direct bank wire, crypto, gift cards, or money order.
Pressure to skip the vet check or forgo the 48-hour inspection window.
A listing price that is significantly below market for the breed, age and competition record.
A seller claiming they cannot show the horse in person or on a live video call.
Papers or photos that match another listing elsewhere on the internet.
How we respond to reports
- 01 · Report
Email [email protected] with the listing URL, seller handle, and any messages or receipts.
- 02 · Acknowledge
A real human replies within 2 business hours, 24/7 for active-payment cases.
- 03 · Contain
We suspend the listing or seller account, stop any purchase in progress, and preserve logs.
- 04 · Resolve
Funds are refunded where due. We cooperate with law enforcement and registries where patterns warrant.
Spot something off?
Our trust & safety team reads every report. Tell us even if you are not certain — a false alarm is cheap, an undetected scam is not.
Related: how verification works, Hoofine Buyer Protection, and the dispute resolution process.