$4.2Min escrow12,480 verified
Hoofine
Anti-fraud policy

Fraud is not a feature request.

Hoofine is built on layered protections: KYC, escrow, verification, and continuous monitoring. Here is how we stop bad actors, what to watch for, and how to report.

Protections

Seller KYC at every payout

Seller identity is verified before any funds leave escrow. Stripe-issued ID checks, bank account matching, and sanctions screening.

Escrow, never direct wire

Buyer funds are held in a regulated platform account. Hoofine never requests wires or off-platform payment — if anyone asks, report it immediately.

Microchip-matched verification

Verified horses are tied to an ISO microchip and a registry record. Stolen or duplicated horses are caught at intake.

Automated listing signals

Stolen-image detection, price-anomaly scoring, new-account behaviour analysis, and IP/device reputation — reviewed by a human before publishing.

Red flags — walk away if you see these

  • A request to move the conversation off Hoofine to email, WhatsApp, or Telegram.

  • A request to pay by direct bank wire, crypto, gift cards, or money order.

  • Pressure to skip the vet check or forgo the 48-hour inspection window.

  • A listing price that is significantly below market for the breed, age and competition record.

  • A seller claiming they cannot show the horse in person or on a live video call.

  • Papers or photos that match another listing elsewhere on the internet.

How we respond to reports

  1. 01 · Report

    Email [email protected] with the listing URL, seller handle, and any messages or receipts.

  2. 02 · Acknowledge

    A real human replies within 2 business hours, 24/7 for active-payment cases.

  3. 03 · Contain

    We suspend the listing or seller account, freeze any in-flight escrow, and preserve logs.

  4. 04 · Resolve

    Funds are refunded where due. We cooperate with law enforcement and registries where patterns warrant.

Spot something off?

Our trust & safety team reads every report. Tell us even if you are not certain — a false alarm is cheap, an undetected scam is not.

[email protected]

Related: how verification works, Hoofine Escrow, and the dispute resolution process.